AI Integration Reshapes SaaS Battleground, Pressuring Pure-Play Startups

The narrative that generative AI will displace business software is maturing into a more nuanced reality. This marks a strategic shift away from the "vibecoding" hype, reframing AI not as a killer of SaaS, but as a critical enhancement layer for incumbents. The discourse is now focused on how established platforms can leverage their vast data and user bases to create more intelligent, valuable services, solidifying their market position against would-be disruptors in a new wave of innovation.