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Brit competition cops warn AI agents may not be 'faithful servants' to consumers

Mar 10, 2026
Brit competition cops warn AI agents may not be 'faithful servants' to consumers

<h4>Autonomous assistants could manipulate choices, push pricier deals, and prioritize their creators</h4> <p>Britain's competition watchdog says the next wave of agentic AI assistants could end up nudging people toward worse deals, manipulating choices, or quietly prioritizing the interests of the companies behind them.…</p> <p><!--#include virtual='/data_centre/_whitepaper_textlinks_top.html' --></p>