ChatGPT's Report Viewer Escalates AI Workflow Wars

OpenAI is enhancing ChatGPT's research tool with an integrated document viewer, a strategic move elevating it from a conversational AI to a genuine workflow platform. This enhancement targets professional and academic users by making AI-generated reports more polished and usable. It signals a critical shift from generating raw text to delivering finished intelligence products, directly challenging how research is packaged and consumed. The move positions ChatGPT as a central hub for knowledge work, not just a query tool.

This feature directly pressures specialized AI research platforms like Perplexity and Elicit, which now must compete on user experience, not just output quality. The move escalates the battle for the "AI-native" workspace, blurring lines between generation tools and productivity suites like Google Docs. It raises questions about whether AI will be a feature or the platform itself. Watch for how competitors respond to this tight integration of content creation and consumption.