Google's Gemini Deepens Mobile Grip, Making Apps an AI Feature

Google's integration of Gemini for in-app task automation on Samsung phones marks a strategic escalation in the AI assistant wars. This moves Gemini beyond simple queries to become an action-oriented layer controlling third-party services like Uber and DoorDash. It reframes the smartphone experience around a central AI agent, establishing a new paradigm for user interaction on edge devices and directly challenging the current app-centric model.

This deep integration strengthens Google and Samsung’s partnership while putting immense pressure on Apple to advance Siri’s capabilities far beyond its current limitations. The move signals a future where app developers may compete for favor within an AI agent's ecosystem, potentially reshaping app discovery and monetization. The key question is whether this disintermediates the app provider from the customer, shifting brand loyalty to the assistant that commands them.