Limy's $10M Raise Ignites Race for 'SEO for AI,' Creating New MarTech Battleground

Startup Limy securing $10M from investors like a16z signals a pivotal moment: the formal start of the AI Agent Optimization (AAO) era. As brands face diminishing returns from traditional SEO in an AI-driven world, Limy’s platform aims to create a new standard for ensuring visibility within generative AI responses. This isn’t just a new tool, but the emergence of a critical new marketing layer designed for an internet mediated by AI agents, not just search indexes.

This development puts immediate pressure on the entire digital marketing ecosystem, from brands to incumbent MarTech platforms. For CMOs, it introduces a new, urgent budget consideration or risks becoming invisible to a growing user base. It signals a potential major disruption for established SEO/SEM tool providers, who must now adapt to a new paradigm where conversational answers replace blue links. The key question is how this new optimization layer will interact with the AI models themselves.