NVIDIA GeForce Now targets browser gaming, shakes up platform wars

NVIDIA has expanded its GeForce Now cloud gaming service to support the Firefox browser on Windows, a move that strategically decouples its platform from dedicated apps and hardware ecosystems. This seemingly minor update is a direct assault on the walled gardens of Steam, Xbox, and PlayStation, transforming the open web into a universal gaming client. As cloud gaming adoption accelerates, driven by advancements in network infrastructure and hardware accessibility like the Steam Deck, NVIDIA is positioning itself not just as a service, but as the default infrastructure layer for high-performance gaming anywhere, fundamentally altering the calculus of platform lock-in. This browser-based expansion creates an asymmetric advantage for NVIDIA by dramatically lowering the barrier to entry for new users and making the service ubiquitous across PCs, regardless of user preferences for Chrome, Edge, or now Firefox. For rivals like Microsoft