OpenAI Targets Full-Stack Retail; Challenges Enterprise Software

OpenAI is developing a specialized, vertically-integrated AI system designed to manage retail operations, from inventory to sales, a move signaling a strategic shift beyond general-purpose APIs. The initiative, reportedly centered on a future GPT-6 variant codenamed "Astra," aims to create a full-stack retail solution that directly competes with consultative AI integrators and enterprise software providers. This pivot mirrors Google