Retailers want ‘delightfully human’ AI to do your shopping, but will the chatbots go rogue?

<p>Plans for agentic shopping assistants are under way at Australia’s major companies. Guardian Australia tested the technology after a string of mishaps</p><ul><li><p>Get our <a href="https://www.theguardian.com/email-newsletters?CMP=cvau_sfl">breaking news email</a>, <a href="https://app.adjust.com/w4u7jx3">free app</a> or <a href="https://www.theguardian.com/australia-news/series/full-story?CMP=cvau_sfl">daily news podcast</a></p></li></ul><p></p><p>Major retailers say it won’t be long before sophisticated AI “assistants” plan your meals, organise your parties and do your shopping.</p><p>But companies, many that are already struggling with their more primitive AI chatbots, will have to balance making the newer, “agentic” bots relatable without them going rogue.</p> <a href="https://www.theguardian.com/technology/2026/mar/06/retailers-want-delightfully-human-ai-to-do-your-shopping-but-will-the-chatbots-go-rogue">Continue reading...</a>